Guide

Professional services automation

Professional services automation treats a firm's delivery work as an institutional process rather than as a series of individual engagements. The map is usually built from timesheets, because they connect tasks to processes and to the measures the firm already reports against. Each step is then assessed: retire, automate, assist, or leave to a person. Retiring a step comes before automating it, since a step that is removed does not need to be built or maintained.

What is professional services automation?

In the software sense it names a category of practice management system. In the operational sense it is something wider: deciding which parts of how a firm delivers its work still need to be performed at all, which can run without anyone present, and which need a qualified person.

Fund administration, law, accountancy and advisory firms differ in subject matter and are structurally similar in shape. Work arrives, is logged, is checked, is escalated where it is unclear, is decided by someone qualified, and is then recorded and reported. The recurring costs sit in the same places.

Why are timesheets the map?

Because a professional services firm already instruments itself. Timesheets record who did what, against which matter or fund or client, for how long, under which code. Across projects and over time that is a bottom-up description of the operation which no workshop can match.

The resolution is imperfect and the codes are gamed at the margins. It remains the best available basis, because it connects tasks to processes and to the measures the business already reports against.

What is chargeable, and what is not?

That is the first division the map makes. Non-chargeable effort is not automatically waste. Supervision, quality control, know-how and client management are unbilled and necessary. The question is whether the current level of it was decided or merely accumulated.

The second division falls within chargeable work: which of it depends on a qualified judgement, and which is preparation around that judgement. Preparation is where assist belongs, and it is usually the largest single opportunity in a professional services firm.

Why retire before you automate?

Because the recurring costs of a professional firm are dominated by steps that survive on habit. A reconciliation performed against a system that has been replaced. A second register maintained because someone once did not trust the first. A document printed so that a copy can be filed.

Automating those steps preserves them and gives them a maintenance budget. Removing them closes the path over the gap and reduces what everything downstream has to connect to.

What usually comes out first?

The duplicate records. Almost every firm of any size maintains the same fact in two places, because two systems were bought at different times and neither was retired. The reconciliation between them is work that produces nothing, and it is defended on the grounds that it has caught errors, which it has, most of them created by the duplication.

After that, the re-keying. Data typed from one system into another is both a cost and the most common source of the errors the checking steps exist to catch. Removing the re-keying frequently removes the checking step with it.

Then the preparation around a qualified judgement, which is where assist belongs, and where the largest recurring gain in a professional firm usually sits.

How does this apply to fund services and to law firms?

In fund services the volume sits in the periodic cycle. Data arrives, is reconciled, is checked against a document, exceptions are chased, and a person signs. Most of the cost is in the chasing and the re-keying between systems, and most of the risk is in the signing. Those are different assessments and they should not be merged.

In a law firm the shape is the same and the constraint is different. Quality is limited by the availability of experienced people, so assist steps that prepare work to a stated threshold release capacity where it is scarcest. In both, what must be gated from automation is written down before anything is built.

Questions

Common questions

  • What is professional services automation?

    In the software sense, a category of system covering time recording, resourcing, delivery and billing for a firm that sells expertise. In the operational sense, deciding which parts of how a firm delivers its work should still be performed at all, which can run without anyone present, and which need a qualified person.

  • What is the difference between PSA and CRM?

    A CRM manages the relationship before the work is won. A PSA manages the work after it is won: the time, the resourcing, the delivery and the billing. Both hold client records, which is why the same fact often ends up in two places, and that duplication is one of the first things a map finds.

  • Is professional services automation a piece of software?

    The term is often used for practice management platforms. The work described here sits upstream of that decision, and it frequently concludes that a platform already in place does more than it is being asked to do.

  • Will automation reduce billable hours?

    It changes what is billed for. Preparation a client will not pay for is a cost. Judgement is what the client is buying. The map separates the two so that the decision is explicit.

  • How do you handle fee-earner resistance?

    By reporting in commercial terms and by naming the steps that stay with a person. An assessment that returns person for the steps which genuinely require judgement is easier to argue than one claiming everything can be specified.

  • What data do you need?

    Timesheets and operational data across projects over time, at sufficient resolution to understand the tasks, the processes and their context.

  • Does client data leave our systems?

    It need not. Open-weights models on your own infrastructure, ringfenced environments over SSH or VPN, zero-retention commercial APIs and anonymisation are all available.

Begin

Begin with a Discovery

We begin with a paid Discovery: the application of the firm's method to your processes, a data-driven diagnostic across the functions in scope, typically three to six months, and closer to three where strong operational data already exists.

Tell us what you are trying to achieve commercially, and which functions are involved. We will return an initial assessment.

We reply to every enquiry.

Client work is confidential by default.